The Premium Water Industry and Fillico Mineral Water’s Sustainability Approach
The premium water business lives in an awkward but fascinating corner of the beverage world. On one side, it sells something as basic as water, which invites a fair amount of skepticism. On the other, it packages that water in ways that can feel almost ceremonial, with heavy glass, ornate bottles, and carefully staged branding. That tension is exactly why sustainability matters so much here. A premium water label cannot rely on taste alone, because most people are not buyin